Launch of Hello Mobile
Disrupting the Prepaid Phone Market with $25 Unlimited Service
Overview
Hello Mobile entered the mobile carrier space with one goal: disrupt an industry dominated by major brands. With a bold $25 unlimited phone plan and an aggressive marketing strategy, we needed to capture attention, acquire customers profitably, and streamline the sign-up process.
I led the strategy and execution across advertising, funnel development, and customer experience, working closely with designers, developers, and copywriters to ensure a seamless brand launch. This included overseeing ad account setup, refining messaging, and structuring our service offerings to balance affordability with profitability.
By leveraging bold, attention-grabbing campaigns, precise audience targeting, and a frictionless user experience, Hello Mobile carved out a space in the industry and proved that a $25 unlimited plan could succeed with the right approach.
Challenges
Market Disruption & Capturing Attention
Just having the lowest price wasn’t enough—we had to make people pay attention in a crowded market dominated by major carriers.
How Do We Acquire Customers Profitably?
A $25 plan got people interested, but to make it work, we needed efficient targeting, high-CTR ads, and a strategy that balanced customer acquisition cost (CAC) with lifetime value (LTV).
How Do We Turn Interest Into Paying Customers?
The key to maximizing revenue was presenting the right offer to the right customer at the right moment—without disrupting the user experience.
Market Disruption & Capturing Attention
Just having the lowest price wasn’t enough—we had to make people pay attention.
Solutions
- No Bull Pricing – Calling it Like it is
- Call Out the Competition – Same Service, Half the Price
- First-Mover Advantage – The First $25 Unlimited Plan
No Bull Pricing
No hidden fees, no gimmicks, just $25 unlimited. The message was direct, and it resonated. Our “No Bull” campaigns performed extremely well across social media and display ads.
Calling Out the Competition
Most competitors priced their unlimited plans between $40 and $50. We were half that, and we weren’t afraid to say it. By targeting major prepaid carriers’ search terms, we intercepted users right when they were looking to pay a bill or contact customer service. We gave them a better deal at exactly the right moment.
First-Mover Advantage
We were among the first carriers to hit the $25 price point, so we had to be aggressive. Bold ads, high-impact messaging, and constant reinforcement of our price advantage.
Driving Profitable Customer Acquisition
A $25 plan attracted attention, but to make it work, we needed efficient targeting, high-CTR ads, and a strong LTV strategy.
Solutions
- Targeting the Right Audience – Tailoring Ads For the Right People
- Optimized Ad Strategy – Optimizing Ads for a Low CPA
- Targeted Device Emails – Engaging Customers at the Right Time
Targeting the Right Audience
Younger consumers were more open to trying something new, so we leaned in hard on that demographic with our design and creatives.
Optimized Ad Strategy
According to advertising industry insights, big carriers spent $300-$400 per customer. We couldn’t afford that. Instead, we focused on high-CTR ads and a highly optimized funnel to maximize conversions at a fraction of that cost.
International Targeting
Hello Mobile included free international calling, a major selling point. We leveraged this by creating targeted ads that spoke directly to customers who frequently called home, making Hello Mobile the obvious choice for international connectivity.
Converting Interest into Paying Customers
Acquisition doesn’t stop at the ad. We built a high-converting, frictionless sign-up flow to turn traffic into paying customers.
Solutions
- Intent Based Landing Pages – Starting the Funnel Based on Intent
- Fast Landing Pages – Optimizing for Speed and Clarity
- $5 Starter Plan – A Low-Risk Entry Point
Intent Based Landing Pages
The funnel started based on the user’s intent and how they arrived on the site. A simple coverage check, plan selection, or single button click makes the process feel effortless from the start.
Fast Landing Pages
Faster load times meant fewer drop-offs. We optimized everything for speed and clarity. Landing pages were built to load fast to minimize drop-offs.
$5 Starter Plan
We introduced a $5 plan with minimal data and minutes, giving customers an easy, low-risk way to try Hello Mobile. Once they experienced the service, many upgraded to unlimited plans or added additional lines, increasing long-term value.
Results
Hello Mobile proved that a $25 unlimited plan could be both disruptive and profitable with the right strategy.
- 16,000 customers in Year 1 – Rapid growth driven by precise audience targeting and a frictionless sign-up flow.
- $68 cost per acquisition – Achieved at a fraction of major carriers’ $300+ CPA.
- High conversion rates – Intent-driven landing pages and a seamless user experience turned interest into paying customers.
- Competitive positioning – Bold messaging and competitor-focused targeting captured budget-conscious consumers.
- Strategic upsells – A $5 starter plan increased trial rates and long-term plan upgrades.
By combining performance marketing, a streamlined customer journey, and a data-driven approach, we turned a low-cost plan into a sustainable business.
Let’s Work Together
Looking to grow your brand and acquire customers efficiently? Let’s create a winning strategy for your business. Contact me today.